We compare openly because we can afford to. easylocal against BrightLocal, Localo and gmbapi.com — pricing, features, GDPR, support. No sugar-coating, no star ratings without evidence.
We are not competing with Yext or Uberall — they target corporations with 500+ locations. In the SME and agency segment, this is what counts.
Fixed tiered pricing, cancel monthly. Every feature in every tier. No credit system, no pay-per-action, no surcharges per review reply or per citation submission.
Onboarding, tickets, phone, reports — in German. Servers in Germany, GDPR-compliant, data processing agreement without an enterprise contract. For sectors with regulated clients (health, finance, education) that is not a nice-to-have.
Your logo, your colours, your domain — from the very first client. No mandatory packages for 20 or 50 locations. Reseller margin transparently calculable, without credit surcharges.
Sources: competitive matrix May 2026, based on vendor information and independent reviews (Capterra, G2). See the source link below for the exact status.
| Criterion | easylocal | gmbapi.com | BrightLocal | Localo |
|---|---|---|---|---|
| Entry price (per location) | from €9.90/mo (tiered down to €2.49) | ~€4–14/mo (pay-per-day) | $39/mo + credits | $39/mo (1 location) |
| Location limit | 1–150+ (unlimited on Custom) | unlimited | depends on package (Starter: 1–3) | 1–60 GBPs |
| Contract terms | cancel monthly | cancel any time | monthly or annual (−16%) | monthly or annual (−20%) |
| All features in the base plan | ✓ Yes | ⚠ depends on tier | ✗ credits per action | ⚠ white-label only on Pro |
| AI replies for reviews | ✓ unlimited | ✓ bulk + sentiment | ⚠ basic (Google + FB) | ✓ AI replies |
| Citation submission (DACH directories) | ✓ DACH-relevant | ✓ 100+ (add-on) | ✗ pay-per-citation | ✗ tracking only |
| GDPR-compliant / EU hosting | ✓ Germany, DPA | ✓ EU hosting | ⚠ UK-based | ✗ PL/US |
| Support in German | ✓ native | ✓ German team | ✗ English only | ✗ English only |
| White-label for agencies | ✓ from Scale plan | ✓ yes | ✓ all plans | ⚠ from Pro plan |
| Multi-client management | ✓ from Scale | ✓ agency-focused | ✓ agency platform | ⚠ limited |
| API / integration | ⚠ on request (Custom) | ✓ REST + BigQuery + MCP | ⚠ limited | ✗ none |
| Onboarding complexity | low — self-service | medium — API depth | medium — credit system | low — simple UI |
| Reporting in German | ✓ incl. white-label | ⚠ raw data + custom | ✗ English | ✗ English |
| Best fit | SMEs + agencies, DACH focus | API-minded agencies, 10–500 locations | UK/US agencies, established | single location, simple start |
We do not believe easylocal is the right answer for everyone. Here is when another tool fits better — and when we do.
… then gmbapi.com is probably the better fit. They build explicitly for API-minded agencies with their own BI stack. easylocal offers an API on request in the Custom plan, but gmbapi ships MCP servers, BigQuery integration and granular endpoints as standard.
… then BrightLocal is probably the better fit. They have the largest citation network in the English-speaking world and established UK/US agencies have relied on the tool for years. For DACH directories and German-language work — not a good choice.
… then Localo is probably good enough. Clean UI, shallow learning curve, 14-day trial without a credit card. But: no automatic submission to directories, no white-label on the free tier, no German support — and once you grow past five branches, you will want to switch.
… then easylocal is the only platform that delivers all four at once. No compliance compromises for DACH sectors, no credit surprises, no English-only support, no minimum commitment.
Sign in with Google, pick your locations, live in 10 minutes. Per-location pricing, cancel monthly, no minimum term.